CAREER DEVELOPMENT IN THE PERFORMING ARTS
Course size 30 participants
Venue: Tron Theatre, Changing House, Trongate, Glasgow
This short, intensive course will centre on career development in the arts for administrators and artists alike. The following is a summary of the topics that will be addressed and assist in finding solutions pertinent to the specific needs of artists and arts organisation:
> identify artist product
> evaluate past and present status and resources
> identify potential market(s)
> develop the marketing strategy needed to enter the market(s) identified
> develop the tools needed to execute the strategy determined
> create a working process which will assist in selecting priorities that
will be crucial in organizing and focusing resources needed to succeed discuss sociological and technological trends that affect the artists and most importantly, explore the difference between hard knowledge and soft knowledge and their impact on the development of working teams that can creatively deal with the obstacles that are facing our landscape.